№ 01Non-tied broker · Open about how I earn

    Financial sovereigntyfor youyour wealthand your family

    As an entrepreneur, self-employed professional or executive, benefit from a non-tied financial analysis that protects your wealth, secures your family and is guided solely by your goals. The foundation is the Finanzkraft System, which brings all relevant financial and protection areas together into one holistic framework.

    • All financial and protection areas in one holistic system
    • Your finances should fit you – not someone else
    • Living with predictability instead of gut feeling
    Harry William Kraft – financial planner and non-tied insurance broker in Berlin
    Portrait · 2026
    Harry William Kraft · Berlin
    NetworkFree broker network no insurer or third-party capital ties
    FocusHolistic financial planning
    RegistrationNon-tied insurance broker (§ 34d (1) GewO) investment advice under a regulated liability umbrella certified fee-based adviser (DMA)
    LocationBerlin · clients across DACH
    Free
    In product selection
    No structured sales force, no quotas, no product ties – unaffiliated insurance broker under § 34d (1) GewO.
    3
    Core areas
    Wealth management · Asset protection · Tax-optimised retirement planning
    120+
    Clients
    6+ years of advisory experience – hundreds of concepts and financial reports.
    Long term
    Support
    I work long term. Not transactional. I know the market including its potential conflicts of interest.
    • Registered broker · §34d (1) GewO
    • Chamber of Commerce Berlin
    • Reg. no. D-J52R-FS3NN-44
    • Fee-based advice (DMA)
    • 120+ clients
    • Advising since 2020
    • Berlin · DACH-wide
    • Personally by Harry Kraft
    № 02Positioning

    Not more products. More structure.

    Current state

    In around 85 % of my client meetings I see: the problem is rarely individual financial products – it is the missing overall plan.

    From my advisory practice · observation from my client meetings

    • The private health policy was signed years ago – and never reviewed since.
    • Retirement savings run on autopilot, without a clear target.
    • Insurances, investments and reserves grew piece by piece over the years.

    The real risk rarely sits in a single decision – it sits in the fact that nobody keeps checking whether everything still works together today.

    Target state

    After working together …

    • you have a clear overview of your financial strategy and options.
    • you feel relief around money and protection.
    • you know what happens in a worst case – for you, your family or your business.
    • you know your retirement provision in concrete numbers.
    • you don't have to rethink financial topics constantly and have a partner at eye level.

    This is exactly where holistic financial planning begins.

    My methodFour modules, one system

    The Finanzkraft System.

    Not isolated products, but a coherent system. Four modules that are aligned – so protection, wealth, retirement and taxes pull in the same direction.

    1. Step 01

      Analyse

      We take an honest look at where you really stand.

    2. Step 02

      Numbers & solution

      We work out your individual key figures – you should know them before any recommendation is made. Then we recycle as much of the existing setup as possible (doctors would call it 'minimally invasive').

    3. Step 03

      Implementation: digital & simple

      We handle your plan fully digitally – no paperwork, just apps.

    4. Step 04

      Ongoing support

      I stay by your side – with an annual review and continuous guidance.

    An honest note

    Good advice requires your cooperation. You will gather documents, answer questions and set aside a few hours. That is not effort – it's an investment in your future.

    Harry William Kraft – Fachmann für Honorarberatung (DMA)
    Your contact

    Harry William Kraft

    Behind the Finanzkraft System there is no call center, but one person: I guide you through all four steps – from the first analysis to the annual review.

    Discuss your financial strategy

    30 minutes · free · no obligation

    "Champions
    are made in winter."
    Old cycling proverb · my creed

    What held true during my time as a professional cyclist also holds in financial planning: results don't happen in the moment – they're built years in advance. The uncomfortable hours in January decide the race in July.

    My job is to get you through that winter. Structure instead of haste. Right decisions instead of many decisions. A partner riding next to you – not selling behind you.

    Harry William Kraft winning the bunch sprint of stage 4, Tour de Berlin 2012
    Tour de Berlin · 2012 · Stage 4
    Bunch sprint win after 127 km
    The rider in the white jersey with raised arms – that's me.
    № 03 At a glance


    Two principles. Zero compromises.

    Once you understand how I work, you understand why clients stay.

    • № I

      Unleashing financial power

      You worked hard to get where you are. Your finances should work just as hard for you. Do they?

    • № II

      Unrestricted in product selection

      Through a free broker collective, I have access as an unaffiliated broker to all companies and service providers in the market.

    • Harry William Kraft vor dem Marie-Elisabeth-Lüders-Haus in Berlin
    № 04Voices

    What clients say, when I'm not listening.

    No curated praise. Original voices from my clients – verbatim, with names and dates.

    Google review
    Harry is a very open and friendly person who leaves a positive impression. In the past I often had negative experiences with advisors who tried to push products on me without being asked. I'm glad to have found an honest advisor in Harry. He always analyses whether taking out an insurance or similar contract really makes sense for me. He responds quickly when I realise just before a trip that I need travel health insurance. For questions where he isn't 100% sure, he draws on a broad network of specialists and uses it to answer all my questions.
    • Travel health insurance
    • Honest advice
    Anne Müller
    Anne Müller
    a year ago
    Google review
    Harry supported me very well in choosing my insurances and investments, especially when it came to protection and future provision for my child. Alongside health insurance, he also showed me sensible investment options specifically designed for children. I really appreciated how patiently and clearly Harry explained everything. You can tell that his clients' concerns genuinely matter to him. Thanks to his competent and honest advice, I feel well taken care of.
    • Child protection
    • Investments
    Paul Pletsch
    Paul Pletsch
    a year ago
    Google review
    With Harry William Kraft I truly feel independently and excellently advised. The exchange is very personal, and Harry always takes my individual financial and private situation as well as my life plans into account. You can tell he has a genuine interest in the personal and financial development of the person in front of him, rather than just selling insurance and investments. I particularly appreciate the digital, paperless workflow.
    • Investments
    • Life planning
    Filip Sokolowski
    Filip Sokolowski
    a year ago
    Google review
    I can only recommend Harry's service. Thanks to his support I was able to put my finances on a solid and sustainable foundation and even save costs along the way. Harry advised me competently and comprehensively, so that I now feel secure and well positioned. His expertise and commitment really convinced me!
    • Financial planning
    • Cost optimisation
    Yannick Curdt
    Yannick Curdt
    a year ago
    Google review
    I can only speak positively about my investment advisor. The advice was always professional and very personal. He took the time to understand my individual needs and offer tailored solutions. I was particularly impressed by his transparency and clear communication. I feel well taken care of and secure in my investments.
    • Investments
    • Wealth building
    Claudia Kohl
    a year ago
    Google review
    Harry is always reachable and responds quickly to requests. His advice is competent, honest and tailored to my individual needs – I feel I'm in the best hands with him and can highly recommend him!
    • All-round advice
    • Availability
    Annalena K.
    Annalena K.
    a year ago

    Click a card to read the full review · motion pauses on hover.

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    № 05FAQs

    The questions that come up before the first call.

    • No. The first call and the analysis cost you nothing. How I am paid afterwards, I disclose before every recommendation – you decide with that information.

    Transparency · Remuneration

    How am I paid?

    Advice is never free – the only question is whether you know who pays for it. So here it is in full.

    № 01

    Insurance

    Commission

    Paid by the insurer and already priced into the premium – no extra cost for you. Amount disclosed on request.

    № 02

    Investments

    Ongoing fee on assets

    Via the cooperation with Weitergedacht – an ongoing fee on the assets advised, no product commissions.

    № 03

    Fee-based advice

    Specialist (DMA)

    For analysis and planning without a product: scope and price agreed in writing beforehand.

    № 06Let's meet

    Let's talk,
    30 minutes.

    Ready to take the first step? From "I'll deal with it someday" to "I've got everything under control." That's the difference your decision to book today can make. The intro call is free, lasts 30 minutes and starts with a simple question: where are you right now and where do you want to go? No pressure. No hidden agenda. Just an honest conversation with someone who is exclusively on your side.

    Video call · in person in Berlin on request
    Harry William Kraft – Versicherungsmakler und Honorarberater aus Berlin
    Externer Dienst · Cal.com

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